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Journey Advertising 101 - Advertising Week

Journey Advertising 101 - Advertising Week

The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a service or even contribute to and be part of a cause. The journey can extend beyond

Unsafe Products Mean Higher Prices for All of Us / PromoJournal - The Brand Protector

Unsafe Products Mean Higher Prices for All of Us / PromoJournal - The Brand Protector

Higher prices for you, and your clients. That’s what the United Nations says is ahead for all of us, largely due to the fact that there are too many unsafe products finding their way into the supply chain. We’re all already enduring pandemic supply chain

Haybrooke adds new features to PaaS as revenue booms

Haybrooke adds new features to PaaS as revenue booms

Print procurement specialist Haybrooke has added two major new features to its 'printing as a service' (PaaS) procurement model, as the business celebrates major growth due to the success of the 18-month-old offering. PaaS now offers built-in instant

Rebranding Mission Brewing by Codo Design - World Brand Design Society

Rebranding Mission Brewing by Codo Design - World Brand Design Society

Project Background Founded in 1913 by German businessmen who saw an opportunity to capitalize on an exploding lager market, Mission Brewery was originally placed in an iconic facility off of Interstate 5 in San Diego. But an impending push for prohibition

How the Best Companies Stay Relevant

How the Best Companies Stay Relevant

The number one reason for organizational success or failure is the ability to stay relevant. Staying ahead of the continual marketplace changes may seem an impossible task. How do you continually evolve at a pace that keeps you ahead of the curve? In SHIFT

What is a brand persona and why your business needs one

What is a brand persona and why your business needs one

Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona

The 5 Paid Ad Channels You Need to Incorporate Right Now

The 5 Paid Ad Channels You Need to Incorporate Right Now

PPC The 5 Paid Ad Channels You Need to Incorporate Right Now Ready to advertise beyond Google Ads and Facebook? Learn how you can get the most out of Microsoft, Amazon, Instagram, LinkedIn, and TikTok. 1.7K READS This post was sponsored by Adzooma. The

What is A/B testing and how to run experiments on your site

What is A/B testing and how to run experiments on your site

Whenever we discuss the benefits of Digital Marketing, we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results.  Conducting marketing initiatives on Internet platforms requires technical knowledge and

5 Things Promo Can Learn From High-End Fashion

5 Things Promo Can Learn From High-End Fashion

Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s. How can distributors tap into that excitement for their own customers’ logos? Luxury brands like Gucci and Louis Vuitton stand in the center of our pulsating pop

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