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Brand Loyalty is Getting Low: But How Do We Keep Customers Engaged Anyway

Brand Loyalty is Getting Low: But How Do We Keep Customers Engaged Anyway

A study with 2,000 people from the US and UK by Edit, a customer data specialist, and Kin + Carta, a digital transformation consultancy, reveals that more than a quarter (27.4%) of consumers now show no brand loyalty at all. Among the respondents, only 6% of

The world of branding demands a counterculture movement

The world of branding demands a counterculture movement

Spurred by digital transformation and the's industry obsession with seamlessness, branding and brand experiences have grown entirely boring, argues Wolff Olins' global principal of creative Wayne Deakin. It's high time to shake things up and ditch the

The Daily Heller: A Vision for Branding Nonprofits

The Daily Heller: A Vision for Branding Nonprofits

Deroy Peraza and Julia Zeltser are co-founders and principals of Hyperakt, a Brooklyn-based design and branding studio that has predominantly worked with nonprofits focused on social justice, education and cultural participation. Both principals are

Google Discover: what is it and how to promote your content on it?

Google Discover: what is it and how to promote your content on it?

If you design your SEO strategies solely to rank your site in search results, know that now you have a new area to explore. In search of the best user experience, which is its major goal, Google has created a content feed that presents new pages to users

How the Best Companies Stay Relevant

How the Best Companies Stay Relevant

The number one reason for organizational success or failure is the ability to stay relevant. Staying ahead of the continual marketplace changes may seem an impossible task. How do you continually evolve at a pace that keeps you ahead of the curve? In SHIFT

What is a brand persona and why your business needs one

What is a brand persona and why your business needs one

Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona

AI Content Marketing: What’s the Impact of AI on Content Creation?

AI Content Marketing: What’s the Impact of AI on Content Creation?

Artificial intelligence, often abbreviated to AI, is becoming a mainstay in modern business practices.  Marketing, sales, and customer service can all benefit from the capabilities AI provides for companies.  And this inclusion of AI in marketing isn’t

15 Brand Voice Examples You Must Know to Inspire Your Own

15 Brand Voice Examples You Must Know to Inspire Your Own

One of the goals of branding is to create a unique brand voice that stands out from competitors.  After all, in today’s competitive business world, it can be easy to get lost in the noise, which could lead to you losing out on business and revenue as

Distinctive Brand Assets with Essence and Where to Find Them

Distinctive Brand Assets with Essence and Where to Find Them

We’ve all been there. A time in our life, whether in the far or recent past, when we walked by a store display, saw an ad, heard a melody, opened a package, smelled inside a jar, and were enthralled – mesmerized by what our senses picked up. Perhaps it

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