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Combining accessibility and aesthetics with packaging typefaces

Combining accessibility and aesthetics with packaging typefaces

Brand design agency Lewis Moberly recently worked with Tropic Skincare to develop a new script typeface intended to be accessible especially to dyslexic and neurodiverse consumers. The typeface, Susie’s Script, combines readability with a dynamic design

Rebranding Mission Brewing by Codo Design - World Brand Design Society

Rebranding Mission Brewing by Codo Design - World Brand Design Society

Project Background Founded in 1913 by German businessmen who saw an opportunity to capitalize on an exploding lager market, Mission Brewery was originally placed in an iconic facility off of Interstate 5 in San Diego. But an impending push for prohibition

CHEEZ-IT® CROWNS 100% REAL ORIGINALS OF REALITY TV - SNOOKI AND RUPAUL - WITH EXCLUSIVE BOX FEATURES

CHEEZ-IT® CROWNS 100% REAL ORIGINALS OF REALITY TV - SNOOKI AND RUPAUL - WITH EXCLUSIVE BOX FEATURES

In celebration of the genre's 30-year anniversary, Cheez-It® drops exclusive Reality TV Collector's Cheddition boxes starring two iconic reality TV faces BATTLE CREEK, Mich., Sept. 15, 2022 /PRNewswire/ -- Since the first show of the modern reality TV era

Free The Birds Creates a Culturally Distinctive Brand Identity for Sri Lankan Kitchen Karapincha - World Brand Design Society

Free The Birds Creates a Culturally Distinctive Brand Identity for Sri Lankan Kitchen Karapincha - World Brand Design Society

Creative agency Free The Birds reveals its first project in the hospitality industry – bold and sophisticated brand identity and interior look-and-feel for the Sri Lankan Kitchen – Karapincha. The new brand positioning and strategy will support the

Courtside Isn't Just a Sports Drink, It's Also a 'Play' Drink

Courtside Isn't Just a Sports Drink, It's Also a 'Play' Drink

Sports drinks are a great way to hydrate and replenish electrolytes. But they’re usually full of added sugars, artificial sweeteners, and other additives and preservatives. Furthermore, they're seemingly designed and aimed at athletes that go hard.  But

Avery Dennison provides digital labelling solution for fashion garments and packaging

Avery Dennison provides digital labelling solution for fashion garments and packaging

Avery Dennison has collaborated with The R Collective, supplying the fashion brand with QR code labels for garments that provide brand transparency information when scanned and digitally enabled garment bags that it claims are plastic-free. According to

Labels & Labeling

Labels & Labeling

opinions There is nothing we label and packaging designers love more than discussing what makes a great design. We can go on for hours about typography, embellishments, color, brand story, product goals, sales drivers, convenience, sustainability – you name

Nepa - Telling Human Stories Through Data - World Brand Design Society

Nepa - Telling Human Stories Through Data - World Brand Design Society

Nepa is more than an insights company — it’s a team of talented people that takes data and turns it into stories about human behaviour. Their personable and consultative service stretches across global teams — from Sweden to Mumbai. Nepa’s previous

Can Packaging Give You a Retail Experience Worth Shopping For?

Can Packaging Give You a Retail Experience Worth Shopping For?

There’s an old saying that people shop with their hands, specifically when it comes to clothing.  The same is true when it comes to packaged goods. The tactile quality of a product is an essential part of a designer’s toolbox—the key to eliciting a

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