Search engine optimization has become much more difficult over the years. It is no longer easy to tell why one page outranks another or to correlate a single Google algorithm update to a change in rankings. Hence monitoring organic positions and competitors
2024-04-25
As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your products on Amazon. This testing requires that you understand how Amazon calculates
2024-04-11
PPC The 5 Paid Ad Channels You Need to Incorporate Right Now Ready to advertise beyond Google Ads and Facebook? Learn how you can get the most out of Microsoft, Amazon, Instagram, LinkedIn, and TikTok. 1.7K READS This post was sponsored by Adzooma. The
2024-04-08
SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are started and never completed. Couple that with the fact that SEO is never “done,” and it can be hard to
2024-04-07
Manufacturers have been relatively slow in adopting B2B ecommerce, especially when compared to direct-to-consumer retailers. For many, the return on investment didn’t seem attractive enough, or it was just too complex of an endeavor. That all changed in
2024-03-27
Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of
2024-03-27
Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These changes once again have advertisers reconsidering their account structures. How are search marketers
2024-03-24
Whether from a friend, family member, neighbor, or co-worker, recommendations from people we know and trust tend to carry more weight than those from people we don’t. Think back to when you made a purchase based on a word-of-mouth recommendation from
2024-03-22
Put simply, headless commerce is an ecommerce system that decouples the front-end web system from the ecommerce back-end engine. Most digital stores are built on ecommerce engines that provide both the product offering and processing engine, which is directly
2024-03-22
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