How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it might become. You don’t need a headset, but you do. It’s like a video game,
2024-04-27
If you look around nowadays, you’ll see far too much advertising and marketing. Brands are constantly fighting for customers ‘ attention. When we analyze the Digital Marketing world, we see that the same has been happening: wherever you are, you’ll
2024-04-27
According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. Yet, the reality is that most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it. That
2024-04-26
In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF that someone drew up several years ago. Next, you might have to scour your emails
2024-04-26
To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people will absorb from beginning to end. Years ago, the
2024-04-26
Jim Longo is the co-founder and chief strategy officer atDiscuss, with over 25 years of market research expertise. Customer feedback can drive seismic change for leading global brands. Some companies understand this, and for several decades, they’ve
2024-04-25
Social media platforms help brands uniquely interact with customers. They provide a platform for users to communicate beyond local boundaries. Also, we cannot deny the countless possibilities of sharing user-generated content. A survey shows 3.96 billion
2024-04-25
Search engine optimization has become much more difficult over the years. It is no longer easy to tell why one page outranks another or to correlate a single Google algorithm update to a change in rankings. Hence monitoring organic positions and competitors
2024-04-25
I'm going to take a wild guess and say that when content was addressed in your last marketing meeting, the next part of the discussion involved brainstorming for a written piece of content — most likely a blog post. Don't get me wrong; blog content is
2024-04-24
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