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Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back A lesson in creativity, caution and sound strategy By Matthew Tilley, Executive Director of Marketing, Vericast It’s about to  get more expensive to connect with your target audience

Google Discover: what is it and how to promote your content on it?

Google Discover: what is it and how to promote your content on it?

If you design your SEO strategies solely to rank your site in search results, know that now you have a new area to explore. In search of the best user experience, which is its major goal, Google has created a content feed that presents new pages to users

Make the most of your convention connections

Make the most of your convention connections

Aug. 4 - WEB OF DECEPTION: how to spot deep fakes and sleuth social media accounts for the facts For a lot of us, this summer is the first time in years that we’ve convened in person with our colleagues in the industry. Remember that the experience

How To Find & Understand Conversion Rates Of Your Amazon Products

How To Find & Understand Conversion Rates Of Your Amazon Products

As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your products on Amazon. This testing requires that you understand how Amazon calculates

Creating Effective Content Briefs: The Ultimate Guide For Marketers

Creating Effective Content Briefs: The Ultimate Guide For Marketers

If you want to build a Lamborghini, you follow detailed engineering plans. You don’t rely on memory or luck.



So, why is it that so many content marketing teams try

Top 6 Reasons Business Must Use Video in Content Marketing

Top 6 Reasons Business Must Use Video in Content Marketing

Content marketing is essential to build brand value and engage the audience towards purchasing your products. Gone are the days when people used to read long texts that provided information about your product. Now is the time when people want everything to be

These Companies Explain Why Diversity Certifications Work

These Companies Explain Why Diversity Certifications Work

Initially, Denise Taschereau, co-founder of Fairware Promotional Products (PPAI 262992, D6) didn’t see why Fairware should take the time to become a certified Women and LGBTQ+-owned business. So many of the companies and people they did business already

Journey Advertising 101 - Advertising Week

Journey Advertising 101 - Advertising Week

The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a service or even contribute to and be part of a cause. The journey can extend beyond

Unsafe Products Mean Higher Prices for All of Us / PromoJournal - The Brand Protector

Unsafe Products Mean Higher Prices for All of Us / PromoJournal - The Brand Protector

Higher prices for you, and your clients. That’s what the United Nations says is ahead for all of us, largely due to the fact that there are too many unsafe products finding their way into the supply chain. We’re all already enduring pandemic supply chain

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