Why 40% of TV Budgets Should Be Spent on CTV It’s time to adjust your media strategy to meet viewer behavior By Justin Fromm, Head of Global Insights, Samsung Ads In less than a decade, TV has gone from a sure thing—the de facto mass reach platform—to
2023-12-03
BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is
2023-11-10
In 2015, former Mediacom CEO John Mandell stood in front of the Association of National Advertisers conference and told the industry what everyone already knew: agencies were using kickbacks and rebates as an alternative form of income, despite years of
2023-10-27
Three years after New Jersey’s Department of Human Services began running ads aimed at getting drug-addicted residents to call a treatment hotline, the effort has stepped up this month with a multifaceted campaign largely targeting the opioid-addicted in a
2023-10-09
One of the most important themes I’ve been hearing from GroupM over the past year has been how difficult it is becoming to define media “line items,” yet this morning it just defined one of the biggest of them all: a $100 billion-plus new and rapidly
2023-10-03
Tow Center audience study: Reader perspectives on local partisan news sites More information and background on partisan news networks and how they function can be found here . Executive Summary and Key Findings The Tow Center for Digital Journalism started
2023-10-02
A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies based on the transformational influence of artificial intelligence such as emotion
2023-09-26
The Power of Platforms Oxford Studies in Digital Politics The first book-length treatment of the power of technology platforms over news and media Brings together work from journalism, platform studies, political science, and economics to understand the
2023-09-22
Life is about balance. Day and night, predator and prey, birth and death. Many view these as opposites, but I consider them counterweights that keep our world in balance. We can say the same about the cookieless and future-proofing discussions currently
2023-09-22
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