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What is the Digital Marketing funnel and how to create one

What is the Digital Marketing funnel and how to create one

As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and strategies that are part of these communication actions in the online media.  After

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back A lesson in creativity, caution and sound strategy By Matthew Tilley, Executive Director of Marketing, Vericast It’s about to  get more expensive to connect with your target audience

Make the most of your convention connections

Make the most of your convention connections

Aug. 4 - WEB OF DECEPTION: how to spot deep fakes and sleuth social media accounts for the facts For a lot of us, this summer is the first time in years that we’ve convened in person with our colleagues in the industry. Remember that the experience

The race to build a social media platform on the blockchain – TechCrunch

The race to build a social media platform on the blockchain – TechCrunch

It’s easy to be skeptical of the big social media giants — they typically sell user data to advertisers and have been mired in controversy for their approach to content moderation. Web3 proponents think they can build a new system altogether that

AI Is the Coming Revolution for Digital Marketing

AI Is the Coming Revolution for Digital Marketing

A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies based on the transformational influence of artificial intelligence such as emotion

AI And Content Creation: The Coming Content Avalanche

AI And Content Creation: The Coming Content Avalanche

If you’re like me, the growing drip, drip,  drip of the content faucet is pushing you to the edge: posts, pings, notifications, alerts. The sheer volume of content demanding your attention chews at the edge of your consciousness with a grinding urgency. 

Top Tips for Online Video, According to 5 Leading Agency Executives

Top Tips for Online Video, According to 5 Leading Agency Executives

The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by over 30% globally in 2021. In a streaming world, people can select from seemingly endless amounts of content on an

The rise and rise of partisan local newsrooms

The rise and rise of partisan local newsrooms

When the doors of the Texas Senate Chamber opened for the 2019 session, there were two new faces at the press table. Both were employees of Texas Scorecard, then the reporting arm of the influential Tea Party-aligned group Empower Texans, with press

How Embedded Finance Is Monetizing The Media Landscape

How Embedded Finance Is Monetizing The Media Landscape

There is a massive change taking place throughout the landscape of digital media and you may not be thinking about it in the same way I am. Let me explain. I’ve spent my career in three distinct chunks. The first chunk was building the framework for

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