If you look around nowadays, you’ll see far too much advertising and marketing. Brands are constantly fighting for customers ‘ attention. When we analyze the Digital Marketing world, we see that the same has been happening: wherever you are, you’ll
2024-04-27
Jim Longo is the co-founder and chief strategy officer atDiscuss, with over 25 years of market research expertise. Customer feedback can drive seismic change for leading global brands. Some companies understand this, and for several decades, they’ve
2024-04-25
As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and strategies that are part of these communication actions in the online media. After
2024-04-15
Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back A lesson in creativity, caution and sound strategy By Matthew Tilley, Executive Director of Marketing, Vericast It’s about to get more expensive to connect with your target audience
2024-04-12
Aug. 4 - WEB OF DECEPTION: how to spot deep fakes and sleuth social media accounts for the facts For a lot of us, this summer is the first time in years that we’ve convened in person with our colleagues in the industry. Remember that the experience
2024-04-12
It’s easy to be skeptical of the big social media giants — they typically sell user data to advertisers and have been mired in controversy for their approach to content moderation. Web3 proponents think they can build a new system altogether that
2024-03-31
A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies based on the transformational influence of artificial intelligence such as emotion
2024-03-15
If you’re like me, the growing drip, drip, drip of the content faucet is pushing you to the edge: posts, pings, notifications, alerts. The sheer volume of content demanding your attention chews at the edge of your consciousness with a grinding urgency.
2024-02-23
The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by over 30% globally in 2021. In a streaming world, people can select from seemingly endless amounts of content on an
2024-02-22
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