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Gone are the days when businesses put huge investments into traditional marketing platforms such as television, YellowPages, and newspapers to promote their products or services. Why? Because in today’s generation, offline marketing isn’t as effective as it used to be. The average consumer spends approximately six hours every day on their mobile devices searching for products, services, or information. Today, a digital marketing plan is an integral part of what a business is to its customers.
Being found online, whether through a website, social media, or other sources, is the only way to be seen and at the forefront of new and loyal customers. Marketing is the beacon of hope for small businesses, brick and mortar, and eCommerce websites that are looking to compete against giants in their industry.
Whether you are a newbie or a pro in marketing, be mindful of this basic concept: marketing has always been about connecting with your audience in the right place and at the right time. Marketing is about connecting with your audience by attraction via keywords and content to reach those online who are most likely to be interested in your products or services. Understanding their buying habits and motivations is vital in attracting new customers.
From a marketing professional’s point of view, it is a form of advertising delivered through digital channels such as your website, social media, mobile apps, email, search engines, and web applications. Here are some digital marketing strategies you can use in your next marketing venture.
Yes, digital marketing is useful for any business regardless of what industry it belongs too, or how big or small the company is. Marketing involves building out buyers personas to identify your audience’s needs and creating valuable content for them.
However, another essential point you must remember is to tailor fit the type of marketing strategy you’ll use depending on your preferred target market. Business-to-business (B2B) and business-to-consumer (B2C) have different marketing goals; thus, it requires you to use a different marketing approach and channels for each.
For business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with an end goal being a conversion, either a sale, a lead, a call, or a form fill.
The role of your online marketing strategy is to attract and convert the highest quality leads for your company through your website and other supporting channels.
For business-to-consumer (B2C) companies, your marketing efforts should focus on attracting people to your website and have them become customers. The main goal of B2C is to attract new clients to your products and service while maintaining current customers.
The future of your company depends on how you take advantage of today’s marketing trends. Digital marketing is a useful tool you can add to your next marketing strategy, no matter what channel you utilize. Get some help from an experienced digital marketing company. Stay ahead of the competition by getting some expert advice from the best digital marketing consultants serving California and its surrounding areas. At Proforma Color Press, we offer the best digital marketing services for you.
Call us at (805) 500-2301 and learn how to use these new marketing tools effectively. Get it done with Proforma Color Press with a Free Business Audit, and experience the Proforma advantage with us!