In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF that someone drew up several years ago. Next, you might have to scour your emails
2024-04-26
A study with 2,000 people from the US and UK by Edit, a customer data specialist, and Kin + Carta, a digital transformation consultancy, reveals that more than a quarter (27.4%) of consumers now show no brand loyalty at all. Among the respondents, only 6% of
2024-04-19
Spurred by digital transformation and the's industry obsession with seamlessness, branding and brand experiences have grown entirely boring, argues Wolff Olins' global principal of creative Wayne Deakin. It's high time to shake things up and ditch the
2024-04-15
Deroy Peraza and Julia Zeltser are co-founders and principals of Hyperakt, a Brooklyn-based design and branding studio that has predominantly worked with nonprofits focused on social justice, education and cultural participation. Both principals are
2024-04-13
If you design your SEO strategies solely to rank your site in search results, know that now you have a new area to explore. In search of the best user experience, which is its major goal, Google has created a content feed that presents new pages to users
2024-04-12
The number one reason for organizational success or failure is the ability to stay relevant. Staying ahead of the continual marketplace changes may seem an impossible task. How do you continually evolve at a pace that keeps you ahead of the curve? In SHIFT
2024-04-09
Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona
2024-04-08
Artificial intelligence, often abbreviated to AI, is becoming a mainstay in modern business practices. Marketing, sales, and customer service can all benefit from the capabilities AI provides for companies. And this inclusion of AI in marketing isn’t
2024-04-05
One of the goals of branding is to create a unique brand voice that stands out from competitors. After all, in today’s competitive business world, it can be easy to get lost in the noise, which could lead to you losing out on business and revenue as
2024-04-04
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