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3 Ways to Transform Your Sales Team to be Digital Experts

3 Ways to Transform Your Sales Team to be Digital Experts

Advantexe, like many training companies, has totally transformed our Sales Training curriculum to respond to the disrupted needs of the new digital world of selling. One of the things that I can share is that unlike other functions of your business that have

SEO Maintenance: A Checklist For Essential Year-Round Tasks

SEO Maintenance: A Checklist For Essential Year-Round Tasks

SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are started and never completed. Couple that with the fact that SEO is never “done,” and it can be hard to

5 Ways to Boost the Value of Hybrid Events

5 Ways to Boost the Value of Hybrid Events

Virtual events have exploded in the past few months, but now that the world is beginning to embrace in-person events once more, it can be difficult to see the value in continuing to host hybrid or virtual events. However, in a 2021 survey conducted by

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

For You and Your Entire Team It does not matter if you are a large organization or a solopreneur, it is imperative to have a joint strategy lead by management, the initiative needs to be clear, in writing, understood, and signed off on by all members of the

What is Upcycling?

What is Upcycling?

We all know how to reduce, reuse and recycle; the three “r’s” we learned by heart to reduce post-user consumption. In the promotional products industry, we often brainstorm how we can increase the longevity of a product in hopes of reducing its

AI Content Marketing: What’s the Impact of AI on Content Creation?

AI Content Marketing: What’s the Impact of AI on Content Creation?

Artificial intelligence, often abbreviated to AI, is becoming a mainstay in modern business practices.  Marketing, sales, and customer service can all benefit from the capabilities AI provides for companies.  And this inclusion of AI in marketing isn’t

What is digital advertising? 4 examples to use in your strategy

What is digital advertising? 4 examples to use in your strategy

Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies also needed to change their communications, and knowing what is digital

5 Ways To Check If Google Analytics Is Working

5 Ways To Check If Google Analytics Is Working

Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients, around half of the new clients I work with don’t have GA (Google Analytics)

All the ways marketing and advertising are shaping the metaverse

All the ways marketing and advertising are shaping the metaverse

The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working on their versions of the concept. The vague term refers to

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