To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people will absorb from beginning to end. Years ago, the
2024-04-26
I'm going to take a wild guess and say that when content was addressed in your last marketing meeting, the next part of the discussion involved brainstorming for a written piece of content — most likely a blog post. Don't get me wrong; blog content is
2024-04-24
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why are the vast majority of blogs not delivering
2024-04-24
If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. You may be wondering
2024-04-24
The origins of creative brainstorming date back to 1939. Ad executive Alex F. Osborn was the father of formal brainstorming techniques when he became frustrated with his team’s inability to generate creative ideas (see the video below to learn more about
2024-04-23
Whether it’s one of the many side effects of the pandemic or any of the myriad choose-your-own-doomsday scenarios from the last 12 months, we can all agree on one thing: We’re tired. Didn’t somebody say 2022 would be better? The last two years have
2024-04-18
5 Key Components of High-Quality Content By Lifestyle July 19, 2022 12:42 pm Print Did you know that time spent on content marketing can positively impact your profits? It’s true. Research demonstrates that you can acquire over three times more leads via
2024-04-18
The Definitive Guide to Content Marketing for Startups Margarita Loktionova Aug 01, 202221 min read Marketing your product or service is a huge priority for any startup, and the right content can help you reach the right audiences and build your brand while
2024-04-17
If you want to build a Lamborghini, you follow detailed engineering plans. You don’t rely on memory or luck.
So, why is it that so many content marketing teams try
2024-04-11
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