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How to move from personal to personified advertising

How to move from personal to personified advertising

The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future proof? How can advertisers create meaningful and engaging experiences when cookies go,

What is the Impact of SEO on Brand Awareness and How to Measure it?

What is the Impact of SEO on Brand Awareness and How to Measure it?

SEO and brand awareness can go together. Although search engine optimization is mostly used to generate organic traffic, this strategy also strengthens branding and increases brand awareness. Now, check out how to use SEO to gain brand awareness and how to

Journey Advertising 101 - Advertising Week

Journey Advertising 101 - Advertising Week

The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a service or even contribute to and be part of a cause. The journey can extend beyond

What is A/B testing and how to run experiments on your site

What is A/B testing and how to run experiments on your site

Whenever we discuss the benefits of Digital Marketing, we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results.  Conducting marketing initiatives on Internet platforms requires technical knowledge and

What is digital advertising? 4 examples to use in your strategy

What is digital advertising? 4 examples to use in your strategy

Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies also needed to change their communications, and knowing what is digital

All the ways marketing and advertising are shaping the metaverse

All the ways marketing and advertising are shaping the metaverse

The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working on their versions of the concept. The vague term refers to

9 Landing Page Best Practices to Increase your Conversions

9 Landing Page Best Practices to Increase your Conversions

A landing page is more than just another place to host your content or digital marketing copy.  It’s a website specially designed with a dedicated purpose in mind — to interest curious visitors in your product and transform them into leads that may

The path to personalized advertising post-cookies

The path to personalized advertising post-cookies

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the void, much of the focus is on overall audience addressability. While

Buying habits are changing. More than ever you should invest in advertising

Buying habits are changing. More than ever you should invest in advertising

In 1665 the plague was ravaging Cambridge. A 24-year old Isaac Newton fled from Trinity College and returned to his remote childhood home. This period of 17th century social distancing became known as his ‘year of wonders’, when he laid the foundations

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