Yes, it’s true — targeted advertising has taken some big hits over the past several months. With the volatile economy and new privacy restrictions, it’s gotten harder for advertisers to target consumers on social media platforms the way they’d like
2023-12-01
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The Marketing AI Show—the podcast that helps businesses grow smarter by making artificial intelligence approachable and actionable—has officially dropped! You can now listen to the first four episodes of the podcast on your favorite podcast app. Keep
2023-11-25
No matter the size, every business can benefit from a good public relations and branding strategy. Of course, not every company can afford to spend the money it might take to launch a comprehensive PR and branding campaign. Fortunately, you don’t need an
2023-11-20
Chatter about privacy and third-party cookies picked up last week with the launch of Apple’s iPhone 14, but not much has been said about how its authentication technology Passkey will change mobile advertising and marketing. The technology is aimed at the
2023-11-15
With nearly 3 billion gamers worldwide, in-game advertising is becoming a valuable opportunity for marketers. This emerging channel is believed to be in the billions, but which brands will find in-game ads most effective in reaching a particular audience?
2023-10-25
Brands: as you voyage into newer platforms like TikTok, I know what you want from content creators. You want them to replicate your message, follow your cues and provide content to populate the new space the way you advise. Good news: when it doesn’t fully
2023-10-24
11 min read My best tips on how to manage Google advertising for a small business As a PPC expert, I know how difficult it is to create a PPC campaign from scratch. Especially when you are no expert, have a tight budget, or no love for the craft. Luckily for
2023-10-13
The teetering in tray that faces the government after its long, hot summer offers opportunities as well as challenges, not least for the new culture secretary, Michelle Donelan. The proposed privatisation of Channel 4 is one of them: here is the perfect
2023-10-12
How to Schedule Linkedin Posts How to Schedule Linkedin Posts Andrew Dunn If you own a business, work for a company, or are involved in business in any way and you’ve not yet found your way to LinkedIn, you need to head over to their website
2023-09-06
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