Experiential Marketing Comes Back Strong ― But Changed 09.22.2022 Share It Social campaigns can no longer be a bolt-on to an experiential marketing plan." The worldwide trauma of the pandemic taught us many things about humanity, including our deep need to
2024-03-09
I’ve audited many publishing sites over the years - well over 50 at last count - and suffice to say I’ve seen certain patterns emerging. Many publishing sites tend to suffer from the same types of SEO issues. A while ago Itweeted a short threadwhere I
2024-03-08
Search engine optimization (SEO) is a marketing practice for increasing a website’s organic traffic through search engines. It consists of techniques in four key areas: keyword and content, technical SEO, on-site SEO, and off-site SEO. These four areas
2024-03-01
JavaScript (JS) is extremely popular in the ecommerce world because it helps create a seamless and user-friendly experience for shoppers. Take, for instance, loading items on category pages, or dynamically updating products on the site using JS. While this
2024-02-28
How do you know if your brand is winning the digital shelf? For most organizations, the answer isn’t simple because there’s no universal standard for measuring digital shelf performance. Nearly every brand is using key performance indicator (KPI)
2024-02-27
Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and
2024-02-24
Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. Alan Kent, a Developer Advocate at Google, describes each tip in detail in a new video published on the Google
2024-02-23
At the height of the pandemic, shoppers bought more online and often picked up orders in-store or at curbside to minimize infection risk. Even retailers with just one store gained customers through omnichannel offerings like buy online, pick up in store
2024-02-13
Home Innovation Security Linux devices 'increasingly' under attack from hackers, warn security researchers Ransomware groups want to make as much money as possible - that means they're going after more varied targets. Sept. 1, 2022 Image: Getty There's been a
2024-02-12
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