Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These changes once again have advertisers reconsidering their account structures. How are search marketers
2024-03-24
Whether from a friend, family member, neighbor, or co-worker, recommendations from people we know and trust tend to carry more weight than those from people we don’t. Think back to when you made a purchase based on a word-of-mouth recommendation from
2024-03-22
Put simply, headless commerce is an ecommerce system that decouples the front-end web system from the ecommerce back-end engine. Most digital stores are built on ecommerce engines that provide both the product offering and processing engine, which is directly
2024-03-22
Today’s “Ask An SEO” question comes from Bhaumik from Mumbai, who asks: “I have a question about automatically generated URLs. My firm had previously used different tools to generate sitemaps. But recently, we started creating them manually by
2024-03-19
That error can happen when a Facebook pixel code is placed in the wrong place within the Another example of how a lack of coding knowledge influences SEO is the 400 error response message. Some SEOs believe a 400 error code is a bad thing because they see
2024-03-18
TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. The company is currently testing three formats of Shopping Ads, including Video Shopping Ads, Catalog
2024-03-16
Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business. It also helps you understand the landscape and the search terms
2024-03-15
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant
2024-03-11
When deciding where to invest your money in marketing avenues, email marketing should not be overlooked. It’s true that many emails can be left unread, however, some of the most crucial interactions for businesses happen via email. With that being said,
2024-03-10
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