We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video content from creators and brands. On average,
2023-09-14
In today’s world, there are more ways than ever before to consume content. From written articles to short- and long-form video content to podcasts, people have the flexibility to consume media in whichever way works best for them. While B2C brands often
2023-08-09
Video can be a beneficial addition to any Google Business Profile listing. It’s a simple way to generate more engagement, improve the prominence of your company in Google search, and bring more customers through the door. Wondering what types of videos you
2023-07-21
Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being anROI powerhouse andtop lead generator, video is a hard medium to pull off. To state the obvious, video creation isn't quick. On
2023-06-24
When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn't until I clicked on a hashtag under an anime clip I was watching
2023-04-27
We often think of the word blog as a way to deliver words. And we associate vlogging with a way to deliver content via video. Today, delivering both – and more – to your audience is not just recommended, but essential. The overarching objective of a
2023-04-12
If you’re one of the Digital PR and corporate communications executives who recently received an email entitled, “We’ll soon configure Google Analytics 4 for you,” then you should be nervous. If you didn’t get the email, then you should be afraid.
2023-04-04
Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generative AI programs like ChatGPT and DALL-E a try. The latest iterations of “incredibly user-friendly”
2023-04-04
We live in a digital era and there’s no going back from this phenomenon. All companies today need to have a website if they want to stay competitive and keep up with the competition and user habits. However, it’s not enough to just make a website and
2023-04-01
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