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8 Things Wistia Can Do That YouTube Can't

8 Things Wistia Can Do That YouTube Can't

8 Things Wistia Can Do That YouTube Can't June 14, 2022 Phil Nottingham Marketing YouTube has over 2 billion worldwide users — equal to nearly one-third of the entire internet. It’s the most popular video sharing platform in the world. So, naturally, it

Video content guide: Why you should start creating videos now (plus examples)

Video content guide: Why you should start creating videos now (plus examples)

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video content from creators and brands. On average,

Council Post: Giving Consumers More Control: How B2B Brands Can Engage Their Audiences

Council Post: Giving Consumers More Control: How B2B Brands Can Engage Their Audiences

In today’s world, there are more ways than ever before to consume content. From written articles to short- and long-form video content to podcasts, people have the flexibility to consume media in whichever way works best for them. While B2C brands often

How to Boost Local SEO with a Google Business Profile Video

How to Boost Local SEO with a Google Business Profile Video

Video can be a beneficial addition to any Google Business Profile listing. It’s a simple way to generate more engagement, improve the prominence of your company in Google search, and bring more customers through the door. Wondering what types of videos you

Is AI the Future of Video Creation? We Asked Wistia's Head of Production

Is AI the Future of Video Creation? We Asked Wistia's Head of Production

Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being anROI powerhouse andtop lead generator, video is a hard medium to pull off. To state the obvious, video creation isn't quick. On

YouTube Hashtags: What Marketers Need to Know

YouTube Hashtags: What Marketers Need to Know

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn't until I clicked on a hashtag under an anime clip I was watching

How to Successfully Integrate Multimedia Into Your Blog

How to Successfully Integrate Multimedia Into Your Blog

We often think of the word blog as a way to deliver words. And we associate vlogging with a way to deliver content via video. Today, delivering both – and more – to your audience is not just recommended, but essential.  The overarching objective of a

A Hitchhiker’s Guide to Google Analytics 4 for Digital PR Execs - SEO-PR

A Hitchhiker’s Guide to Google Analytics 4 for Digital PR Execs - SEO-PR

If you’re one of the Digital PR and corporate communications executives who recently received an email entitled, “We’ll soon configure Google Analytics 4 for you,” then you should be nervous. If you didn’t get the email, then you should be afraid.

The Great Restructuring: How Generative AI Is Changing Creative And Media Agencies | AdExchanger

The Great Restructuring: How Generative AI Is Changing Creative And Media Agencies | AdExchanger

Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generative AI programs like ChatGPT and DALL-E a try. The latest iterations of “incredibly user-friendly”

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