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Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

For You and Your Entire Team It does not matter if you are a large organization or a solopreneur, it is imperative to have a joint strategy lead by management, the initiative needs to be clear, in writing, understood, and signed off on by all members of the

Tag – You’re IT / PromoJournal - The Take Away

Tag – You’re IT / PromoJournal - The Take Away

You are it! The growth of products and services from what used to be called an ad specialty jobber is significant. When I joined this industry in 1968 as a “jobber”, my goods and services were very limited. ASI’s supplier members were my feeding tube. I

New Study Proves Promo Opportunity In Recognizing Largely Remote Workforce

New Study Proves Promo Opportunity In Recognizing Largely Remote Workforce

A recent study by the Incentive Research Foundation aimed to establish the importance of incentives in a workplace that has largely been decentralized due to work-from-home policies in order to attract, retain, and build culture. Among other things, the study

These Companies Explain Why Diversity Certifications Work

These Companies Explain Why Diversity Certifications Work

Initially, Denise Taschereau, co-founder of Fairware Promotional Products (PPAI 262992, D6) didn’t see why Fairware should take the time to become a certified Women and LGBTQ+-owned business. So many of the companies and people they did business already

Unsafe Products Mean Higher Prices for All of Us / PromoJournal - The Brand Protector

Unsafe Products Mean Higher Prices for All of Us / PromoJournal - The Brand Protector

Higher prices for you, and your clients. That’s what the United Nations says is ahead for all of us, largely due to the fact that there are too many unsafe products finding their way into the supply chain. We’re all already enduring pandemic supply chain

5 Things Promo Can Learn From High-End Fashion

5 Things Promo Can Learn From High-End Fashion

Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s. How can distributors tap into that excitement for their own customers’ logos? Luxury brands like Gucci and Louis Vuitton stand in the center of our pulsating pop

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

For You and Your Entire Team It does not matter if you are a large organization or a solopreneur, it is imperative to have a joint strategy lead by management, the initiative needs to be clear, in writing, understood, and signed off on by all members of the

What is Upcycling?

What is Upcycling?

We all know how to reduce, reuse and recycle; the three “r’s” we learned by heart to reduce post-user consumption. In the promotional products industry, we often brainstorm how we can increase the longevity of a product in hopes of reducing its

What is Your Value? / PromoJournal - Cliff's Notes

What is Your Value? / PromoJournal - Cliff's Notes

Pause for a moment and ask yourself this question If a client wanted NOTHING from you but your talent, your work ethic, your creative mind…what exactly would an hour of your time be worth? Understanding this, you will take your business to the next level

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