How To Make The Most Money On Clothes Resale Apps, According To Experts

How To Make The Most Money On Clothes Resale Apps, According To Experts

Be specific with your listings
When listing your items, be as detailed as possible about the material, quality and color.
“The more exact your description is, the more ‘likes’ you’ll get,” Poshmark seller Christina Romano explained. “Once I have a ‘like,’ I either send shoppers discounts on the product or shipping to seal the deal.”
Poshmark allows you to offer a discounted price on multiple items through a “bundle” feature.
“I’ve had the most success offering buyers deals versus waiting for them to purchase an item as priced,” Romano said.
Photo quality also is important. Sellers see the most success when they include several high-quality images.
“I always take photos of front, back, any tags and brand logos,” said Poshmark seller Giselle Diaz . “Make sure you have good lighting to ensure the true color of the item is shown.”
Consistency is key
If you’re not securing sales right away, don’t give up. Staying consistent is important, even during times when online shopping is quiet.
“It can be stressful and discouraging to invest in inventory that sits and doesn’t sell,” Russell said. “You have to push through the extremely slow weeks and the extremely busy weeks.”
VanDeKerchove often gets frustrated with The RealReal, where it may take months to sell an item.
“You may also not get much more for the item than you would on Mercari or Poshmark,” VanDeKerchove added.
Brands that have sold closest to original price for VanDeKerchove are Peloton Apparel and Good American.
“Good American jeans are great to find ... and part of that is the great quality of the denim and how well it wears over time,” she said.
Keep in mind that most resale apps take a percentage of your sale. For sales under $15, Poshmark takes a flat commission of $2.95. For sales of $15 or more, Poshmark takes 20%. Depop and eBay both take 10%. The RealReal fee depends on what you’re selling, and it can be as high as 45%.
Know that the audience on each platform is different
Each resale app has a unique audience. The RealReal and eBay tend to draw older audiences seeking nostalgic designer pieces. VanDeKerchove bought a vintage YSL cashmere blazer on eBay for approximately $100, as well as old-school Kate Spade and Marc Jacobs.
“If I’m shopping, I’m always mindful of the quality and authenticity of older items,” she said.
Depop has become popular among Gen Z due to a large push from social media influencers like Avani Gregg, who share their closets.
“The way Depop is formatted to almost resemble social media is really clever,” Russell said. “On Poshmark or eBay, you have to hope someone searches your exact listing keywords to find your page. But on Depop, people get my items suggested to them. It’s easy to see everything I have posted in one spot like an Instagram feed.”
Depop also has encouraged the younger generation to become entrepreneurs, like Russell.
“If you had told me a few years ago that this would be my full-time career, I wouldn’t have believed you,” she said. “I don’t need a 9-to-5 office job to be successful. I just need to do what I love.”
A post shared by Depop (@depop)
What draws the most income?
It depends! Russell has made the most money selling vintage Forever 21, Charlotte Russe and clubwear brands from the ’90s on Depop.
“A lot of people don’t know that Forever 21 and Charlotte Russe were founded in the ’70s and ’80s,” Russell said. “They have a ton of incredible pieces floating around from when their pieces were made with much higher quality materials than today.”
But it isn’t the brand name that matters as much as the style of the piece on Depop.
“I’ve sourced some of the most insane vintage pieces, and the brands on them are almost never brands I’d consider shopping for,” Russell said.
Romano said the items that have sold the quickest for her on Poshmark are well-known brand names.
“My closest currently consists of big brands like Old Navy, American Eagle, and Stoney Clover,” Romano said. “Those items all sold fast and first compared to smaller brands, such as ones I’ve gotten over the years through Stitch Fix.”
Beware of scams
Take safety precautions when communicating with strangers, particularly on Poshmark. The RealReal is reliable, since it handles the sale for you. But with Poshmark, communicating with your buyers may be dangerous.
“Don’t ever respond to someone who wants to take a conversation outside of the app,” said Poshmark seller Olyasha Novozhylova . “They might ask you to email them. All sales should take place on the app. Block that person right away.”
Novozhylova recommends covering your address on the shipping label and purchase receipt, as well.
Choose whichever platform you’re most comfortable using.
“It’s easiest for me to sell on The RealReal because they do everything for you,” Novozhylova said. “You get a dedicated account manager that will text you and schedule an appointment. They tell you where to drop your items off, or will even pick them up.”
The RealReal will take all the photos, price the items and post them. Novozhylova has sold Louis Vuitton bags and wallets, and Burberry shoes on the app with a direct deposit payout.
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Before You Go
Promising review: \"I used this product for my stove because it's one thing I dislike cleaning. I have used multiple degreaser sprays and they all are so toxic and don't work for me. The magic eraser was ok but I used several at a time and I had to scrub so hard. But this product oh my goodness, legit a miracle. It doesn't have any type of smell. I put the paste on a cloth, clean the area then wipe it off with a damp cloth and voilà, magic!\" — May ","source":"","title":"A TikTok-famous pink cleaning paste","type":"image","summary":"","badge":"","cta":[],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"caption":"Promising review: \"I used this product for my stove because it's one thing I dislike cleaning. I have used multiple degreaser sprays and they all are so toxic and don't work for me. The magic eraser was ok but I used several at a time and I had to scrub so hard. But this product oh my goodness, legit a miracle. It doesn't have any type of smell. I put the paste on a cloth, clean the area then wipe it off with a damp cloth and voilà, magic!\" —  May ","credit":"","height":966,"width":1188,"ops":""},"textWrap":"wrapped","imagePositionInUnit":48,"imagePositionInSubUnit":99,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1184,"height":766,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"caption":"Promising review: \"My mother has always used the MiracleGro plant food spikes, so I grew up familiar with them. Of all the products out there, these are the easiest to use and have never burned my plants. It works like a charm for plants that are droopy and out of sorts!\" —  BlueFug8 ","credit":"","height":766,"width":1184,"ops":""},"textWrap":"wrapped","imagePositionInUnit":46,"imagePositionInSubUnit":95,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1182,"height":870,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"caption":" ChomChom Roller is a Massachusetts-based small biz creating an eco-friendly, reusable alternative to sticky lint rollers. Because it doesn't rely on adhesive paper, you only have to buy it once and can reuse it — cleaning the hair off the brush when it gets clogged, of course.
Promising reviews: \"Finally a lint roller that really works. Now I have an obsessed husband picking up German shepherd hair off the couch. Worth the price paid. It will pay for itself. No more sticky tape rollers!\" —  Blanca LInda Hatter ","credit":"","height":870,"width":1182,"ops":""},"textWrap":"wrapped","imagePositionInUnit":44,"imagePositionInSubUnit":90,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1080,"height":999,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"credit":"","height":999,"width":1080,"ops":""},"textWrap":"wrapped","imagePositionInUnit":42,"imagePositionInSubUnit":86,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":2000,"height":2000,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"credit":"","height":2000,"width":2000,"ops":""},"textWrap":"wrapped","imagePositionInUnit":40,"imagePositionInSubUnit":83,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1182,"height":630,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"caption":"Suitable for drawers with a minimum height of 3.25 inches, this organizer fits up to 24 pieces of cutlery.
Promising review: \"I thought this would be handy and help with space management in a small apartment. It turned out to be absolutely perfect. It keeps the silverware clean, and stores a lot in a very small space. I love it. I got two because I inherited my grandmother's silverware, so there are two types of forks and two types of spoons, and I wanted things separate and organized. Two organizers fit side by side in a standard apartment drawer. After getting these, I picked up the knife organizer , and it’s just as handy and useful.\" —  Jerimi ","credit":"","height":630,"width":1182,"ops":""},"textWrap":"wrapped","imagePositionInUnit":38,"imagePositionInSubUnit":78,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1066,"height":988,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"caption":"Promising review: \"This is by far the best stain remover I've used yet. I have a one-year-old, and I've been treating his clothes since he started solids around six months. This stain remover has never failed me. It's even gotten crayon out of a Kyte sleep sack that was washed with a crayon. I treated it after I discovered it and let it sit for an hour then washed it and it all came out. It's my go-to baby shower gift for new moms and I love that its clean ingredients. Puracy, you have a forever customer!\" —  Hannah Weber ","credit":"","height":988,"width":1066,"ops":""},"textWrap":"wrapped","imagePositionInUnit":36,"imagePositionInSubUnit":74,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1080,"height":1044,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"credit":"","height":1044,"width":1080,"ops":""},"textWrap":"wrapped","imagePositionInUnit":34,"imagePositionInSubUnit":70,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1064,"height":446,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"caption":"Promising review: \"WOW! Honestly, I was a little skeptical of the promise of these pads, but I bought them just to try out. THEY WORKED AMAZINGLY WELL! Seriously. I have some stains that are 1.5–2 years old. I've tried everything to get them out. I put these pads on the stains (two to cover the spot), let sit for about an hour, pulled them up, and the stain was gone. I truly couldn't believe it. The pad was yellow. Somehow the old urine was soaked up into the pad. My carpet looks like new. I couldn't recommend these any higher for what I wanted and what I got. Wish I could give this more than 5 stars.\" —  Matt ","credit":"","height":446,"width":1064,"ops":""},"textWrap":"wrapped","imagePositionInUnit":32,"imagePositionInSubUnit":66,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":930,"height":1600,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"credit":"","height":1600,"width":930,"ops":""},"textWrap":"wrapped","imagePositionInUnit":30,"imagePositionInSubUnit":62,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1066,"height":722,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"caption":"Promising review: \"This is the tool I never knew I needed. It may seem like a silly thing to spend money on when you can clean your brush out by hand but this gets so much more out of the brush! It's easy and rather enjoyable. Who wants to brush their nice clean hair with a brush full of dirty, oily hair and dust. When you really think about it makes you want to throw out all your old brushes. I will be buying these as gifts for all my girlfriends.\" —  emmaline ","credit":"","height":722,"width":1066,"ops":""},"textWrap":"wrapped","imagePositionInUnit":28,"imagePositionInSubUnit":58,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":547,"height":554,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"credit":"","height":554,"width":547,"ops":""},"textWrap":"wrapped","imagePositionInUnit":26,"imagePositionInSubUnit":54,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1066,"height":558,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"caption":"Promising review: \"This stuff is amazing! I used it in my dishwasher. Had standing water on the bottom, dropped one tablet in the water. Put it on light wash cycle and at the end of the cycle, the water was gone! It thoroughly cleans and I have not had any other problems. I now use it regularly. I recommend this highly to keep your dishwasher clean and eliminate clogs from buildup. It was recommended to me by my super and after my positive experience I am happy to cosign his recommendation.\" —  cheapchicshopper ","credit":"","height":558,"width":1066,"ops":""},"textWrap":"wrapped","imagePositionInUnit":24,"imagePositionInSubUnit":50,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1066,"height":566,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"caption":" Screen Mom is a a small business creating gentle, streak-free cleaning solutions for all your screens that are odorless and free of abrasive chemicals.
The set includes the spray and an extra-large, scratch-free microfiber cloth. The formula has no alcohol, ammonia, or harmful phosphates and will gently clean HDTVs, PC monitors, Kindle Fire, tablet, laptops, smartphones, Apple Mac products, iPhones, and more.
Promising review: \"A miracle! I've been looking for this product all my life! I have a nice 42-inch smart TV that I hate cleaning. Every product I used left streaks everywhere so I'd use more and rub and rub... Make sure your screen is cool and spray an ample amount on the cloth provided and smear it everywhere. Then flip the cloth and rub it off. I think this is truly one of the greatest breakthroughs in modern history. They give you a huge can of this stuff and a quality cloth.\" —  Paul Wedero ","credit":"","height":566,"width":1066,"ops":""},"textWrap":"wrapped","imagePositionInUnit":22,"imagePositionInSubUnit":45,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":2000,"height":2000,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"credit":"","height":2000,"width":2000,"ops":""},"textWrap":"wrapped","imagePositionInUnit":20,"imagePositionInSubUnit":41,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1072,"height":674,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"caption":"Promising review: \"I have a TMJ mouth guard that is about 12 years old, and nothing else I've tried had managed to clean it like this stuff. It didn't take everything off the first time, but it makes a HUGE difference. Very satisfied.\" —  Sara Elizabeth Eaton ","credit":"","height":674,"width":1072,"ops":""},"textWrap":"wrapped","imagePositionInUnit":18,"imagePositionInSubUnit":37,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1044,"height":784,"credit":"Amazon"},"type":"image","common":],"meta":null,"credit":"Amazon","creditUrl":"","authorship":,"urls":,"urlName":}},"thumbnail":,"caption":"Promising review: \"Works as advertised. Didn't realize how badly I needly these in my life! I have a media PC in my living room under my TV and directly across from the main couch. The LED is extremely bright and obnoxious, especially in low-light situations. One of these dimmed the LED the perfect amount and I can definitely still see that the PC is on, but without the annoying blue beacon that can be seen from space. The variety of options included guarantee that you should have the correct size to dim whatever LEDs you have. Highly recommend.\" —  IPman501 ","credit":"Amazon","height":784,"width":1044,"ops":""},"textWrap":"wrapped","imagePositionInUnit":16,"imagePositionInSubUnit":34,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":513,"height":683,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"credit":"","height":683,"width":513,"ops":""},"textWrap":"wrapped","imagePositionInUnit":14,"imagePositionInSubUnit":28,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1064,"height":830,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"caption":" Shacke is a small manufacturer based out of Baldwin Park, California creating useful travel products like packing cubes and luggage tags.
You can totally use it with another cleaner or spray if you want, but it seems like reviewers have success without it! It just takes some elbow grease.
Promising review: \"I am very impressed with this product. I was new to suede shoes and instantly regretted buying a gray-colored shoed once I got them dirty. Luckily I found this lovely thing. Very easy to use, straightforward packet comes with it that tells you which sides to use and when. I would definitely recommend this since you invest so much in those shoes you might as well keep them nice and clean!\" —  Celeste  ","credit":"","height":830,"width":1064,"ops":""},"textWrap":"wrapped","imagePositionInUnit":12,"imagePositionInSubUnit":23,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":721,"height":635,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"credit":"","height":635,"width":721,"ops":""},"textWrap":"wrapped","imagePositionInUnit":10,"imagePositionInSubUnit":19,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1064,"height":784,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"caption":"Promising review: \"I have very thick, wavy hair. I can never blow out my hair because it's too hard to hold the round brush and hair dryer in the right spots. THIS!! It is everything all in one and the oval shape makes it so easy to use. It gets really hot. It is a little loud on high, but I've found if my hair is already a little dry then I can just use it on low. I used a blow-dry primer spray to accelerate the drying time and protect my hair. I'm in love! The flat iron always flattens my hair and makes it look dry. This straightens and retains the volume and gives it a soft, nondamaged look.\" —  SAHM2011 ","credit":"","height":784,"width":1064,"ops":""},"textWrap":"wrapped","imagePositionInUnit":8,"imagePositionInSubUnit":15,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1250,"height":830,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"credit":"","height":830,"width":1250,"ops":""},"textWrap":"wrapped","imagePositionInUnit":6,"imagePositionInSubUnit":11,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":700,"height":638,"credit":"Bek O'Connell / BuzzFeed"},"type":"image","common":],"meta":null,"credit":"Bek O'Connell / BuzzFeed","creditUrl":"","authorship":,"urls":,"urlName":}},"thumbnail":,"credit":"Bek O'Connell / BuzzFeed","height":638,"width":700,"ops":""},"textWrap":"wrapped","imagePositionInUnit":4,"imagePositionInSubUnit":8,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":1632,"height":1224,"credit":"","creditUrl":""},"type":"image","common":],"meta":null,"credit":"","creditUrl":" ","authorship":,"urls":,"urlName":}},"thumbnail":,"credit":"","height":1224,"width":1632,"ops":""},"textWrap":"wrapped","imagePositionInUnit":2,"imagePositionInSubUnit":4,"authors":[],"isLiveblogSlide":false},"provider":null},,"width":600,"height":600,"credit":"Bushbalm"},"type":"image","common":],"meta":null,"credit":"Bushbalm","creditUrl":"","authorship":,"urls":,"urlName":}},"thumbnail":,"credit":"Bushbalm","height":600,"width":600,"ops":""},"textWrap":"wrapped","imagePositionInUnit":0,"imagePositionInSubUnit":0,"authors":[],"isLiveblogSlide":false},"provider":null}],"settings":,"options":,"slideshowAd":,"slideshowEndCard":,"isMapi":false,"isAmp":false,"isVideoEntry":false,"isMt":false,"entryId":"63efceb9e4b0255caaf225d9","entryPermalink":"","entryTagsList":"used-clothing,poshmark,the-realreal,depop,resale-apps","sectionSlug":"style","deptSlug":"lifestyle","sectionRedirectUrl":null,"subcategories":"","isWide":false,"headerOverride":null,"noVideoAds":false,"disableFloat":false,"isNative":false,"commercialVideo":,"isHighline":false,"vidibleConfigValues":,"top_media":,"anthology":,"content":},"playerUpdates":},"connatixConfigValues":,"customAmpComponents":[],"ampAssetsUrl":"","videoTraits":null,"positionInUnitCounts":,"buzz_body":,"buzz_bottom":},"positionInSubUnitCounts":,"before_you_go_slideshow":},"connatixCountsHelper":,"buzzfeedTracking":,"tags":[,"url":""},,"url":""},,"url":""},,"url":""},,"url":""}],"isLiveblogLive":null,"relatedMedia":true,"bodyAds":[],"adCount":0}}">
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