Our Services

Promotional Products

Support your marketing campaigns with creative and custom promotional products and branded merchandise. Launch your brand into the spotlight with an assortment of personalized products that go wherever you do. We will help you determine the right product to get the job done.

What are Promotional Products

Promotional products are custom-made items with your company’s logo and a small message, usually including your contact information and a slogan, to showcase your business identity. You can use almost any item to distribute as a memorable giveaway for existing or prospective customers. These items can be iinclude writing instruments, drinkware, technology products, apparel, and more.

To give you a better understanding of what promotional products can do for your business, we’ve listed on-point advantages in using custom promotional products to market your brand.

Affordability

Promotional items provide businesses with an affordable way to get more impressions. A fridge magnet is seen an average of 10,000 times over the course of its lifetime. Repeated exposure at a low cost is the name of the game in marketing and advertising.

Promotional items purchased in bulk can equal significant manufacturer savings. This type of promotion makes for a more cost-effective option than conventional forms of advertising (including newspapers, TV and magazine advertisements). Most consumers will save and use these items for many months and will sometimes pass them along to someone else, generating the same effect in the minds of the next recipient.

Brand Recognition

Promotional items are used by businesses, large and small, to build a strong reputation and stand out from their competitors. Since most promotional products are items we use every day (i.e. pens), the recipient will be subconsciously reminded of your company’s name, building your brand’s reputation in their mind.

Your marketing message gets repeatedly reinforced without annoying your customers. Using promotional items over other methods of advertising means potential customers are more likely to remember the products and services you offer.

Customer Loyalty

When a consumer receives a promotional product, it creates a perception that they are being thanked for bringing their business to your company. When your customer feels that he or she is important to your business, they will automatically appreciate your generosity. These promotional products become a token in building a good relationship between you and your customer.

The best thing about a custom promotional product is that they can turn your existing customers into brand ambassadors. Word of mouth advertising is a very powerful tool in driving your future sales, and it all starts with having loyal customers who return to buy more – and refer those they know to you.

Proforma Color Press offers a wide range of options to satisfy your marketing needs and we provide no-charge consultations to help clarify your business needs and offer solutions to make a difference and bring results.

Get in touch today and experience the Proforma Color Press advantage!