Our Services

Digital Marketing

At Proforma Color Press, we specialize in crafting digital campaigns that go beyond the conventional to harness the full potential of the online space. We build brands online from website development to online advertising, adding SEO with a goal to elevate your brand, drive engagement, and generate meaningful conversions.

How to use Digital Marketing for Your Business

Gone are the days when businesses make huge investments in traditional marketing platforms like television, the YellowPages, and newspapers to promote their products or services. For today’s generation, offline marketing isn’t as effective as it used to be. The average consumer spends approximately six hours every day on their mobile devices searching for products, services, or information. A digital marketing plan is an integral part of how businesses reach their customers today.

Being found online, whether through a website, social media, or other sources, is the only way to be seen and at the forefront of a new and loyal customer base. Digital marketing is the beacon of hope for small businesses, brick and mortar, and e-commerce websites that are looking to compete against giants in their industry.

Why Digital Marketing?

Whether you are a marketing newbie or a pro, be mindful of this basic concept: marketing has always been about connecting with your audience in the right place and at the right time. Digital marketing is about connecting with your audience by attraction via keywords and content to reach those who are most likely to be interested in your products or services. Understanding their buying habits and motivations is vital in attracting new customers.

From a marketing professional’s point of view, it is a form of advertising delivered through digital channels including your website, social media, mobile apps, email, search engines, and web applications.

Here are some digital marketing strategies you can use in your next marketing venture…

• Search Engine Optimization (SEO)
• Social Media Marketing
• Marketing Automation
• Outbound Marketing
• Pay Per Click (PPC)
• Inbound Marketing
• Content Marketing
• Affiliate Marketing
• Native Advertising
• Email Marketing
• Online PR

Does Digital Marketing Works for All Businesses?

Digital marketing is useful for any business, regardless of the industry or size, since digital marketing involves building out buyer personas to identify audience needs and creating valuable content for them.

An essential point to remember is to tailor the type of digital marketing strategy you’ll use to your preferred target market. Business-to-business (B2B) and business-to-consumer (B2C) have very different marketing goals and require you to use different marketing approaches and channels for each.

Busines-to-Business (B2B)

For Business-To-Business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with a goal to convert the interaction into a sale, a lead, a call, or a form being filled out.

The role of your online marketing strategy is to attract and convert the highest quality leads for your company through your website and other supporting channels.

Busines-to-Consumer (B2C)

For Business-To-Consumer (B2C) companies, your digital marketing efforts should focus on attracting people to your website and having them become customers. The main goal of B2C is to attract new clients to your products and services, while maintaining current customers.

The future of your company depends on how you take advantage of today’s marketing trends. Digital marketing is a useful tool to add to your marketing strategy, regardless of the channel you utilize. Stay ahead of the competition with expert advice from the best digital marketing consultants serving the City of Ventura and the surrounding area with help from Proforma Color Press.