This Is How Printers Can Match the Color Your Client Is Requesting

This Is How Printers Can Match the Color Your Client Is Requesting

IT’S COMMON FOR print jobs to be sent in with a color designation of what the final product should look like. Every printing company wants to achieve similar color across medias and printing technologies, but there’s always a limitation on the range of reproducible color by device and media.

There are several ways to communicate what someone wants for color output. But there have been plenty of times when I’ve seen people convert spot colors to process (CMYK) or ignore ICC color profiles. When this happens, sometimes those RGB or CMYK values have new meaning and thus look different. This leads to people “fixing” files and not understanding they may have just assumed the wrong color space.

Tagging objects with an ICC profile removes the ambiguity of what those values mean in RGB or CMYK. But these color models are restricted by a device’s color range or color gamut.

Spot Colors are independent of RGB and CMYK and are more easily controlled at a RIP. Spot colors are seen as additional printing plates in the PDF or channels in Adobe Photoshop/AI.

You can create a Spot Color that has a RGB or CMYK definition, but the real benefit is using the LAB color model instead. A LAB color definition is not restrictive to a device color gamut, rather it’s a weighted model of how we perceive color independent of a printing device. So, we’re defining this not based on a particular device or paper, but rather how we perceive that color agnostic of a printing device.

It’s common to find color designations like the Pantone Matching System (PMS) as a way to communicate what that color could look like. The changes in the printed fan books over the years, however, necessitates these to be used as guides and not absolutes. A Pantone guide from five to eight years ago is going to look slightly different. It may have been used a lot and is ragged, or left in a closed drawer most of the time. So, when someone grabs a color fan book and starts comparing their guide against a print, consider that both of you may be wrong. What??

The licensed PMS libraries your software is using may not correlate to the guide in hand. Each RIP software company pays a licensing fee to Pantone for use in their product. I’ve noted different PMS library versions installed on the most popular RIPs. This in turn means you would get different results from each RIP.

So, again, the fan deck you’re looking at may not correlate with the PMS libraries being used with your RIP or Adobe products.

As you may know, Pantone and Adobe have severed their relationship. Pantone customers will now purchase a subscription to access the new libraries and custom libraries shared by Pantone Connect for Adobe Creative Cloud. Older Pantone libraries will still be available but will not correlate to the newer fan guides shipping today nor include new colors released. There were 294 new colors added in the 2019 edition.

The latest PMS guides now conform to the best practice approach of G7 print calibration method and CRPC3 and CRPC6 color references for uncoated and coated. This is an excellent step forward to bring the CMYK values listed in the Pantone Color Bridge Guide Set | Coated and Uncoated to be in sync with current GRACoL2013 aka CRPC6 specifications.

That’s all fine and good, but what does a client really want? It’s not the color designation they think they want. Why? Because every printing company is providing an interpretation of that color. No one is mixing ink and putting that ink into their press. Everyone is making an interpretation of what the system thinks that color is supposed to look like. So, really, the color definition is whatever the client is willing to accept as the interpretation.

At the end of the day, it’s really about the client’s reference in their hand. Ask for a sample of what they think the color is supposed to look like. Measure the sample with your spectrophotometer to obtain a LAB number. This will give you a good place to start. Manage any critical colors (independent of RGB and CMYK) using custom spot LAB color definitions of client-approved samples.

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