5 SEO Tips to Increase Your Organic Traffic in 2023
5 SEO Tips to Increase Your Organic Traffic in 2023
Content Marketing Expert at WriterArmy
Your website's organic traffic can help it reach the top of Google and other search engine rankings in 2023. It’s relatively easy to engage organic traffic and very cost-effective.
Still, it’s important to keep in mind that organic traffic, unlike paid traffic sources, is a marathon, not a sprint. It takes time for your best organic traffic practices to see results, but once you’ve established your strategies well, they work for you with minimal user input.
Today we will dive into a few of the most popular traffic sources and 5 steps one can follow to increase organic traffic.
What Are Traffic Sources?
Having a strong online presence requires a variety of traffic sources. Whether you have a website, blog, or social media accounts, your traffic determines your success.
Traffic is commonly sorted into a few key categories, including direct, organic, paid search, social, email, and referral traffic, each of which works in a specific way.
Direct traffic sources, as their name suggests, are traffic sources that do not come from website referrals. Instead, they come from unique, unknown sources that directly access your content.
Traffic that comes to your site from unpaid search engine queries is typically considered organic traffic. It typically results from your inbound marketing and SEO efforts.
Paid Search Traffic
When you launch paid search campaigns on Google, Bing, or other online engines, the traffic that results is known as paid search traffic.
Instagram, Facebook, Twitter, LinkedIn, TikTok, and other social media platforms are great tools for growing your account. The kind of traffic these sites produce is known as social traffic.
Importance of Organic Traffic
Organic traffic is invaluable for many reasons – targeting specific audiences more likely to access your content. It's far more sustainable than other strategies and is one of the market's most competitive traffic-generating methods today.
Let’s take a closer look at each feature to understand why they’re so valuable.
Organic traffic is significant for several reasons, but more than anything else, it’s so invaluable because it’s targeted. Anyone visiting your website will likely be doing so because they’re looking for specific information, and your site can provide appropriate answers.
Organic traffic comes into play when the users accessing your content input specific queries into their search engine. The terms they use to define their query cue search engines like Google to hunt for articles that seem most relevant. The unpaid articles that pop up first on your search results page are the ones that search engines determine to be the best match for your needs, and that’s how your organic traffic is born.
It's important to keep in mind that your search engine doesn't match a user query word-for-word. Instead, it takes the user’s search intent into consideration to present them with a SERP (Search Engine Results Page) that satisfies their query’s intent.
One can say that Pay-Per-Click (PPC) traffic generators are more appealing because they tend to work faster than some SEO-driven organic strategies. But PPCs have one huge pitfall: they aren’t sustainable. Such generators require near-constant supervision, from investments to maintenance and manipulation. You can lose a lot of valuable time in the long-run working with them. Moreover, they stop working for you when you stop spending your hard-earned money on ads or relevant content.
On the other hand, there is organic traffic — a high-impact, low-cost, long-term solution that requires little maintenance once established.
SEO strategies are constantly changing, so you can never fully step away from the traffic-generating processes, but with organic methods, you’re much closer to an automated system than you ever could be with a PPC system in place.
To be a ranking authority online, you must engage in organic traffic-generating strategies like SEO.
Some top-ranking sites pay upwards of $100,000 per month on SEO to hit their targeted keywords and beat their competition. So to even have a chance of ranking with them, you must be involved in SEO strategies.
But the beauty of powerful SEO practices is that you don’t have to have a massive SEO budget to outrank your competitors. Because as David Farkas, the founder and CEO of The Upper Ranks , puts it, “if you dominate search results, it’s easier to dominate your market.”
When your content is on the first page of a Google, Bing, or Yahoo search results page, it’s an incredible advantage because there is no way for your competition to duplicate how you got your results. They can’t reverse-engineer your content experience to benefit themselves as they can with PPC. Hence, until other articles outperform you with keywords, relevance, or search intent matching, you’ll continue to rank higher on SERPs than competing sites.
Additionally, once an article reaches a high rank on any given search engine, it becomes much more challenging to bump it off the first page because the more people click on it, the more relevant it will continue to be.
How to Get Organic Traffic?
Organic traffic is generated by different things. Primarily, it comes through your site’s ranking on any given search engine results page. The better you rank for specific search terms, the more organic traffic will be driven to your website. That’s why most current inbound marketing tactics and strategies are focused on increasing your rankings more than any other strategy.
Search Engine Optimization (SEO) plays a key role in organic traffic. The more you optimize your site with specific search terms, the better you rank on search engines.
Let's now discuss five actionable ways you can follow to optimize your organic traffic today.
5 Ways to Optimize Organic Traffic
You can optimize your website to gain organic traffic in several ways.
Primarily, you can do this by using effective headers and titles and optimizing your content from quality to relevance to variety within the body of your articles. You can also use tailored meta descriptions, well-developed backlink profiles, and increased website speed to ensure that your pages are optimized to gain you the most organic traffic they can, thereby improving your search engine visibility and individual page rankings.
Let’s dive into each of these systems to understand better how you can make them work for you.
#1: Use Effective Headings and Titles
Your headings and titles are crucial when it comes to increasing your organic traffic.
Titles tagged with the “
HTML” tag work to define your article. They serve as the most concise description of your page’s content and are one of the first things search engines like Google analyze when determining which articles to rank higher on a SERP.
It’s essential to be strategic when it comes to your titles to make them compelling not only to search engines but also to individual users. A few key things to keep in mind when you’re drafting your page’s title include:
Don’t use more than 70 characters. Anything more than that will be cut off on Google’s search results page, preventing users from reading the full title.
Always include the main keyword you want your page to rank.
Make your titles catchy with words and phrases that will draw readers in.
Try titling your articles with numbered lists or “How to’s” to draw readers in (i.e., “5 SEO Tips to Increase Your Traffic” or “ How To Automate The Work Of An Internet Marketer ”).
If you have room, add your company’s name at the end of your title heading to increase brand awareness.
While titles concisely reveal your article’s content, headings do the same for their structure. They work to break up chunky content, so your readers aren’t exhausted by blocks of unbroken text on your page. Additionally, they provide further cues to Google about your article’s content and the kinds of searches that may benefit from seeing it.
Headings should be broken down into
tagged primary subheadings with your secondary keywords written in the title to improve rankings. Then, you can use